Google SGE: The Future of Search on the Internet using AI Engine

In today’s digital age, searching for information via the internet has become an important part of everyday life. One of the major players in the world of search engines is Google. Google continues to innovate to provide the best search experience for its users. One of their latest innovations is Google SGE (Search Generative Experience). In this article, we will discuss what Google SGE is, how it works, and its impact on users.

What is Google SGE?

Google SGE is a new feature developed by Google to improve the quality of search results. SGE uses generative AI technology to understand user intent more deeply and provide more comprehensive and relevant answers. By using Google AI, users can get more complete and detailed information in just one search.

How Google SGE Works

Google SGE works by combining generative AI technology with Google’s traditional search algorithm. When a user enters a keyword or question into the Google search engine, this AI will analyze the intent of the keyword and generate more specific and relevant answers.

For example, if you search for “tourist attractions in Bali,” Google SGE will not only display a list of popular tourist attractions, but also provide additional information such as a description of the place, opening hours, and reviews from other users. In this way, Google AI helps users to get a more complete picture of the topic they are searching for.

Sample Google SGE

Pros of Google SGE

  1. More Relevant Search Results: can understand user intent better and provide more relevant search results with generative AI. This is especially beneficial for users who are looking for specialized information or complex questions.
  2. More Comprehensive Information: not only displays search results in the form of links, but also displays additional information that helps users understand the topic. For example, if you search for a recipe, Google SGE can display the cooking steps, necessary ingredients, and helpful cooking tips.
  3. Better User Experience: By providing more complete and relevant information, Google AI improves the user experience of searching for information. Users no longer need to perform multiple searches to get the information they need, as it is all available in one search.

Effect of SGE on Users

The introduction of Google SGE will definitely change the way we search for information on the internet. Users may experience the following effects:

  1. Search Efficiency: More comprehensive and relevant search results allow users to find the information they need more quickly and easily, which is especially beneficial for users who have time constraints.
  2. Increased User Satisfaction: Improve user satisfaction by providing more in-depth and relevant search results. Users will feel more satisfied with their search results as they have more relevant and in-depth information.
  3. Use of AI in Daily Life: The introduction also shows how AI technology can be used to improve everyday life. By utilizing generative AI technology, Google helps users to get information more easily and quickly.

Conclusion

Google SGE, Google’s latest innovation that uses generative AI technology to improve the quality of search results, helps users get the information they need more quickly and easily by providing more relevant and comprehensive search results.

As a result, users have a better and more efficient search experience. We can expect AI technologies like Google to continue to evolve and change the way we search for information on the internet.

Posted by
Ahmad Muzakki

SEO Content Writter & Web Developer